Finally an Ad That Doesn't Make Me Cringe.

I was slow to transition to Sb.  Why?  It was all the advertising that occurs on the pages (although much less than other sites).  Those who have been around for the long haul and remember the old site may recall the noticable absence of advertising.  The positives of the move to Sb far outweighed this so Peter and I packed up and moved over.  Typically, the advertisements are a matter of opinion.  I am no big fan of the advertisement to right because I am concerned about the quality of education through avenues such as this.  That’s my opinion.  Here are PZ’s about another ad.  Luckily, there is an ad I can finally get behind.  The one at the top for the Planet Earth Series.  One of the episodes is dedicated completely to the deep. 


Airs Sunday, March 25, at 10 p.m. ET/PT

The ocean is by far the largest habitat on our planet and it remains almost entirely unexplored. This episode scans the ocean’s vast surface and trolls its depths, revealing daytime hunters and night feeders, from dolphins to manta rays, and life among hot vents and underwater massifs, following the energy source between oceanic white tips, myctopids, tuna, whale sharks and petrels.

Dr. M (1729 Posts)

Craig McClain is the Assistant Director of Science for the National Evolutionary Synthesis Center, a National Science Foundation supported initiative. He has conducted deep-sea research for 20 years and published over 50 papers in the area. He has participated in and led dozens of oceanographic expeditions taken him to the Antarctic and the most remote regions of the Pacific and Atlantic. Craig’s research focuses on how energy drives the biology of marine invertebrates from individuals to ecosystems, specifically, seeking to uncover how organisms are adapted to different levels of carbon availability, i.e. food, and how this determines the kinds and number of species in different parts of the oceans. Craig’s research has been featured on National Public Radio, Discovery Channel, Fox News, National Geographic and ABC News. In addition to his scientific research, Craig also advocates the need for scientists to connect with the public and is the founder and chief editor of the acclaimed Deep-Sea News (, a popular ocean-themed blog that has won numerous awards. His writing has been featured in Cosmos, Science Illustrated, American Scientist, Wired, Mental Floss, and the Open Lab: The Best Science Writing on the Web. His forthcoming book, Science of the South (, connects cultural icons of South such as pecan pie with the science behind them.

One comment on “Finally an Ad That Doesn't Make Me Cringe.
  1. It’s an awesome series. They got the DVD out in the UK in time for Christmas, and my family delivered :-)

    When they ran them on the BBC, they put 10 minute ‘making of’ shorts at the end of every episode, showing how much work (and waiting) went into producing just a few seconds of footage. I hope for you guys’ sake that they don’t get cut for adverts.

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