How many times have you seen pallets of bottled water coming off the forklift at the grocery store, and felt your stomach turning in disgust? Never? Not once? That’s not enough! You should be sick. When you see soccer coaches and construction workers throwing cases of little plastic water bottles into the back of their SUV, your stomach should turn. Bottled water is sooo not sexy.
Bottled water is plastic-wrapped with more bacteria than regular tap water, and less fluoride, according to university researchers. More than 60 million gallons of petroleum are used annually to make the 38 billion containers Americans throw away. Each and every one of those is destined for a landfill, or for the ocean. At the rate we’re going through water bottles, there’s going to be enough plastic to form a new impermeable sedimentary layer in Earth’s substrata. Then we’ll really be in trouble.
Fortunately, America’s eco-sexy* water retailers are coming to rescue North America from the new dark ages. Nestle (Arrowhead, Poland Spring) and Coca-Cola (Dasani) rolled out new designs to reduce the plastic weight of their bottles by 30%. The Oakland-based Brita Company and Waltham, Mass. Nalgene Company recently launched a new campaign called FilterForGood to wean people off disposable plastic bottles altogether.
Meanwhile, Sigg USA is stocking the shelves at Whole Foods and REI with reusable aluminum bottles. Coming up at New York Fashion Week in September, runway models and stylists working for seven different designers will carry Siggs filled with tap water under a deal inked with Aveda, a unit of Estee Lauder Cos. that is sponsoring the enterprise. Slinky models with aluminum cans full of tap water? Now that’s sexy….
*According to the online Urban Dictionary, the term EcoSexy refers to any product or company that adheres to ‘Big 3’ of new sustainability:
1. It has to be ecologically sustainable
2. It must be socially responsible
3. It has to be cool.
Photo above lifted from The Goode Life, a cool fashion blog with a green eye
LA Times runs the full story “On the Anti-bottle Bandwagon” here.