Sand Shack For Your Flippy Floppy Needs


The Sand Shack is an environmentally friendly brand of apparel and accessories founded in Cape Cod.  The company was started by Brian Lintonin 2006.  After reading about Brian at the Sand Shack page I am convinced his picture may be next to the word entrepreneur, or maybe even overachiever, in the dictionary.  “Brian  was the winner of Temple University’s annual business plan competition in 2008 and was named a top 20 collegiate entrepreneur by StartupNation.”

The company donates a portion of their proceeds to ocean conservation.  Moreover, they often organize and host multiple ocean conservation events over the year. Although the products sold now use ordinary materials, Brian appears serious about moving to recycled materials.  “We are currently exploring the use of recycled materials, including materials that would otherwise be trash that ends up in the ocean (such as tires, plastic bottles, etc).”

A good business model indeed.  Head on over and take a look at some of their hats and flippy floppies (I’m on a boat baby!).  My signature chocolate lobster flippy floppies look very nice on my dainty size 12 feet. That’s right!  You can get simultaneously get flippy floppies with an ocean creature, support a ecoconscious business, and save the oceans.  Kevin and I have already requested a DSN line of giant isopod themed gear, so voice up in the comments if you would like to see this happen.

Kevin and I have invited Brian to guest post here to talk about the rewards and challenges to strating a green enterprise.

Good business indeed.
Dr. M (1729 Posts)

Craig McClain is the Assistant Director of Science for the National Evolutionary Synthesis Center, a National Science Foundation supported initiative. He has conducted deep-sea research for 20 years and published over 50 papers in the area. He has participated in and led dozens of oceanographic expeditions taken him to the Antarctic and the most remote regions of the Pacific and Atlantic. Craig’s research focuses on how energy drives the biology of marine invertebrates from individuals to ecosystems, specifically, seeking to uncover how organisms are adapted to different levels of carbon availability, i.e. food, and how this determines the kinds and number of species in different parts of the oceans. Craig’s research has been featured on National Public Radio, Discovery Channel, Fox News, National Geographic and ABC News. In addition to his scientific research, Craig also advocates the need for scientists to connect with the public and is the founder and chief editor of the acclaimed Deep-Sea News (, a popular ocean-themed blog that has won numerous awards. His writing has been featured in Cosmos, Science Illustrated, American Scientist, Wired, Mental Floss, and the Open Lab: The Best Science Writing on the Web. His forthcoming book, Science of the South (, connects cultural icons of South such as pecan pie with the science behind them.

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