Below is a highlights video of celebrity chef Gordon Ramsay’s special Shark Bait in which he does his part to root out shark finning and trace it back to the fishermen who are tryign to make a living this way. You can watch the entire program at Thaicodfish’s Youtube channel, but this reel below really does a good job of summarizing the program. While many opinions surround Gordon Ramsay as a person, I was impressed by his curiosity and thorough delivery of the issue from a variety of angles.
What is more important is that he will reach an audience that many scientists have difficulty reaching to. This is the beauty in using celebrities in environmental messaging. A segment of society may actually listen to them more, even if it is subconsciously, than someone with an appropriate scientific background. The body language and words, both scripted and non, tell another story when coming from the mouth of a non-expert – otherwise an interested member of the public.
Not safe for work due to language.