It warms me to see that we are close to 30 in our numbers this week. If you think you can handle the challenge then sign up below! Some people complained last week that the task wasn’t hard enough…others moaned I already do this. So this week we kick it up a notch with #3.
The request: Write a letter/email to your local Trader Joe’s and the national chain urging them to remove Orange Roughy from their freezers. Get everyone you know to write a letter. Avoid eating Orange Roughy yourself. Address, email, and letter for your use or alteration are below the fold. If you don’t have a Trader Joe’s near you write a letter anyway! Make sure to head over to Seafood Watch and make sure you are in compliance with your seafood consumption. Carry one of their handy lists in your wallet or purse.
The reason:I was totally dismayed to discover that one of my favorite grocery stores for organic goodies is still carrying Orange Roughy. This is sooo 1980’s. The Monterey Bay Aquarium Seafood Watch lists Orange Roughy in the avoid list. DSN places it in the Avoid Or Will Put A Hit On Your Life category. Orange Roughy are a slow growing and long lived fish making them extremely vulnerable to overfishing. The filets that arrive at market are likely from fish 50+ years in age. Orange Roughy is caught by bottom trawling, particularly on seamounts where aggregations occur. Bottom trawling destroys the seafloor ecosystem including deep-water corals. Do you want to make Peter cry? Environmental Defense has also issued a health advisory for this fish due to high levels of mercury.
Our combined impact: Don’t poison ourselves, help prevent the decimation of a deep-sea fish, and take away one more reason to scour the deep-sea floor with trawls.
1a. Sign up at this post
1b. Keep reading DSN and participating in the Just One Thing Challenge
2. Use no plastic grocery and shopping bags for the next week. Use, and purchase if necessary, reusable bags. Recycle all plastic bags around the house at a participating location.
People accepting the Just One Thing Challenge: 1. Craig McClain 2. Kevin Zelnio 3. Peter Etnoyer 4. Sheril K. 5. Mike G 6. Farne 7. Jim Lemire 8. Kiki 9. Fish Guy Dave 10. CK 11. Karen James 12. Merisea 13. Keely 14. tonyj 15. Traci 16. Mrs. Hillary Victoria Minor 17. Peter Mc 18. Tony D 19. Mary Aloyse Firestone 20. Miriam Goldstein 21.John 22. Judith in Ottawa 23. tjewell 24. Slim 25. Ashley 26. Silver 27. Steve W. 28. John Hill 29. Rachel 30. You?
Dear Trader Joe’s,
I am a long standing customer with your company and believe Trader’s Joe’s can continue to be an environmentally conscious company. I applaud your dedication to provide organic options and eco-friendly alternatives. I write this letter to strongly urge you to consider removing Orange Roughy from your freezer cases.
Orange Roughy is placed on the Monterey Bay Aquarium’s Seafood Watch avoid list. This species is both slow growing and long lived making them extremely vulnerable to overfishing. The filets that arrive at market often come from fish fifty years of age or older. Additionally, the species is harvested by bottom trawling destroying fragile deep-sea ecosystems including deep-water coral reefs. Currently, international initiatives, including one among members of the European Union, to ban this fishing practice are underway. Orange Roughy may also pose a considerable health risk. Recently, Environmental Defense has issued a health advisory for this fish due to high levels of mercury.
By selling Orange Roughy, I feel that Trader Joe’s diminishes its reputation of forward ecological initiatives and global responsibility. We urge our “Neighborhood Grocery Store” to act globally.
Thank you for your consideration.
(insert your name and contact info here).