All the writing about the Big 3, fueled an appetite for salmon. I thought what better way to start off every day this week with a little smoked salmon on bagel. Not two hours after I wrote the Big 3 post, I was purchasing smoke salmon from a grocer in my area who promotes their green image.
O’ but I was taken in by Green Washing. Specifically number 6…fibbing. Using my own criteria for purchasing salmon, I bought Pacific Supreme Smoke Salmon. I thought I was going home with wild caught Pacific salmon. But no…I WAS DUPED!
This morning as I noticed the salmon was paler than I expected from wild caught, I read the back of the package.
Pacific Supreme Smoked Salmon reflects the high product quality standards established by Pacific Supreme more than 15 years ago. Pacific Supreme utilizes select, premium farmed raised Atlantic Salmon, a favorite of gourmet seafood lovers…
I’m attaching a photo of a package of salmon I found at Trader Joe’s in Portland, Oregon. With all the fuss about farm-raised Atlantic salmon vs. wild Pacific salmon, it’s funny to see how far companies will go to confuse people. The package reads: Pacific Supreme Smoked Atlantic Salmon.
I recently was surprised to find that some smoked salmon in the deli section, under the brand name, “Pacific Supreme,” was actually farmed Atlantic salmon.
The even worst part is that it’s awful…I mean really bad…vile at best. In a taste test I discovered this morning, Pacific Supreme can’t even hold its weight against other farmed Atlantic salmon ranking 13 out of 15 with 34 points out of 100.
So now what to I do besides write about it here?